Traditional arts and crafts, such as ceramics, hagiography, woodworks, stone-works, waxworks, used to be integral cultural parts in the region. Such handicrafts were associated with ancient traditions and formed art masterpieces produced by skilled workers, which are in fact the real cultural capital. Knowledge and skills of craftsmen are forming this special traditional cultural reserve. Howbeit, changes in trends of architecture, living habits, industrialization and globalization, and the rapid drift towards international influences, such handicrafts as well as the skilled workers' careers have become under threat. However for those skilled craftsmen, still doing business one of the most vital problems faced by the handicraft industry is that of marketing their products. There is no definite organization or co-operative society or body occupied in supporting artisans in promoting their products. They set out their products as domestic consumption or against customary orders or in the local market, losing the large potential of paneuropean or regional markets.
For this purpose European Institute for Local Governance (EILG) and AULEDA - Local Economic Development Agency, two no profit organization working in the sector of environment, preservation of natural and cultural heritage, social cohesion and social enterprises, and the Municipality of Pogoni (MoP), Pogon Municipality (PM) and Delvina Municipality (DM) have agreed on this project for developing strategies and enhancing business capacities of craftsmen in the region with the ultimate goal of saving this valuable human cultural capital. All partners have a long and in deep involvement in their field of expertise. All five partners have a long activities log for finding effective ways in order to rescue traditional crafts, and most important support the human cultural capital that is still involved with them.