Aim of the Project
The project’s overall objective is the exploitation and highlighting of Municipality advantages, aiming to promoting the exports of local cultural products, the increase of national and foreign visitors to local events, the quality of life enhancement for the citizens and the medium-term increase of the number of citizens in the specific Municipality. This process will also create new investment and job opportunities as a result of the economies of scale that will emerge.
This will be achieved by creating a strong transnational bond between Greece and Albania in the field of culture, tourism and folk tradition and by combining the knowledge and workforce of regional institutions – bodies and local population.
The challenges addressed through common interventions will go beyond the
main objective of the project, as it will indirectly support inclusive growth, social integration and human resource issues, through the active promotion of economic growth.
One main objective of the project is the direct support of entrepreneurship, business survival and competitiveness, through careful assessment of the market conditions and by creating strong cooperation environment between companies of the culture industry. This will be achieved by the creation of clusters and incubators for the local needs of each region. The incubators will also support individuals to initiate their business ideas with less risk and with realistic and attainable business plans.
The project will build a cross border tourism market, by commonly promoting local culture of the region. The networking actions will ensure sufficient transnational interaction between the clusters, and the branding strategy will promote a regional identity of the common folk traditions of Greece and Albania. A common marketing campaign will also be encouraged, as well as the participation of both Albanian and Greek companies at all three exhibitions that will take place during the last phase of the project.