In the era of new technological challenges, the young part of the population plays important role and is a vital resource for innovation, entrepreneurship development and change in the tourism industry and related market segments. Young people think outside the box, push boundaries and experiment with the novelty in every industry. Moreover, in a new, flexible economy in which ICT, local culture and society, education and travel experience become part of the tourism value chain, they play a vital role. According to WTO, “youth travel has moved far beyond its original status as a specialized travel niche to become an important element of the travel mix in any tourism destination”. For young people travel is a form and way of learning, a source of valuable knowledge necessary for career and self-development and the entrepreneurial knowledge and skills obtained can give them power to change the environment and to contribute to the attractiveness of the regions involved. Especially within the Balkan-Mediterranean region, there is a need for better education along with better job opportunities and a developed environment for entrepreneurs. There are high rates of unemployment, especially among youngsters in the countries involved.
Through its activities the project will enhance the learning culture of youngsters and will provide them an accessible environment for entrepreneurial thinking in the tourism industry. Through the expertise of all partners, the project will broaden its impact. LP is experienced in managing interactive platforms in the field of tourism. Having a valuable network of partners, it will contribute to the dissemination of project results outside the countries involved. Benefits of the project will be enhancing the engagement of young people as valued partners in building more prosperous and secure futures.